Tracy Swedlow interviews Christian Björkman, Director of Special Projects, and Magnus Ericsson, Chief Development Manager at Mind Ark) about their part in the Emmy winning participatory drama The Truth About Marika, by The company P and SVT.
Björkman explains about the ambition to reach the dwindling TV audience, by meeting them where they are, on blogs, communities, the streets and in virtual worlds.
The interview begins with a survey of Entropia Universe.
