Martin Elricsson from The P went to London to speak at Power to the Pixel.

Martin Elricsson is a senior designer at P and the creator of the Emmy Award Winning production The Truth About Marika. P sent him off to London and Power to the Pixel: The Cross-Media Film Forum.

Martin held a highly anticipated speech about participatory culture, with lot’s of lessons learned from various P productions, and the book “Participatory Culture” by the Swedish collective Interacting Arts.

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Take a look at Martin’s speech and the following roundtable discussion with Christy Deena, Steve Peters, David Varela.

Video 1:
Extending the Experience: The New Storytellers – Martin Elricsson

Video 2:
Extending the Experience Roundtable Discussion: The New Storytellers

Martin also held a workshop called “Audience contracts in Transmedia”.

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