
Yesterday The company P had the great pleasure of be invited to Futur by Bon magazine, to listen at Capt. Cyborg himself, Prof. Kevin Warwick, Professor of Cybernetics at the University of Reading.
You know you are doing something right, when you take a wrong turn on the way to a cybernetics speech with an open bar, and end up at the free drinks session at the 2008 Globe Forum. Eventually we navigated down to the glittering dungeon at Berns. It felt just days ago we sat there at SIME 2007, talking explosives with Dan Dubno. Anywho, enough with the namedropping, suffice to say it all felt very right for The P. Warwick was a great speaker, calm, clear and sort of childish, describing implant treatment of Parkinson’s disease, by deep brain stimulation, with warmth and respect. One very mind blowing segment was on robotics, and how they had grown brain cells from a rat and put them in control of the autonomous movement of a robot. It behaved partly as it supposed to, turning to the right as it’s sensors detected a nearby wall. Partly it did not. Warwick was energetic about this unpredictability and on the issues of teaching a bio enhanced machine (or tech augmented life if you will). To him the mere human is a subspecies, which he demonstrated persuasively in the Cyborg 1.0 and 2.0 experiments, when a sensor array was implanted directly to his nervous system. The fact that he had his wife implanted too, in what must have been a painful and most definitely potentially paralyzing operation, underlines this further (gender hierarchy issues aside).

And on this note The company P is proud to announce a newly started collaboration with Physical Interaction Lab. Together we will take sensors and actuators and augmented reality in pervasive entertainment to a new level.

The company P is currently changing the graphical profile and recording a promo in a studio in Stockholm. Here is a sneak preview of the extremely academic and profoundly sombre flavor of work.

Martin Ericsson (CD, mega star of participatory arts) and Christopher Sandberg (CEO, dandy extraordinaire of entertainment nouveau)

Framsida, mittuppslag, helbild! Tnx
I dagens SvD kan vi läsa en artikel av Sam Sundberg om The company P och Sanningen om Marika. Artikeln utreder kvalitén i den mer integrerade formen av deltagardrama, jämfört med mer påklistrade verklighetsspel. Verklighetsspel (eng. Alternate Reality Games) är traditionellt använda som marknadsföring eller fördjupning av en teveserie, film eller spel. De deltagardrama som The company P utvecklar, till exempel med Sveriges Television, sammanför istället de interaktiva delarna med själva dramaserien.
Läs artikeln på SvD.se!

I DN idag citeras The company P:s VD, Christopher Sandberg, som beskriver den framtida produktionen med SVT och VRT som “Mer falukorv”. Det blir alltså en produktion för alla, till skillnad mot den smala och experimentella Sanningen om Marika.
I dagens Resumé kan man också läsa hur Sandberg uttalar sig om deltagardrama med orden “du står för potatissalladen … [deltagarna] står för de andra rätterna”.
I klartext handlar det om att framtidens teve, även för den breda publiken, kräver mer deltagande delar.
Läs DN-artikeln i sin helhet

The participatory drama The Truth About Marika is nominated for best Interactive TV Service by The International Academy of Television Arts and Sciences.
Press releases
Download our press release here: p_press_080310.pdf
Read the press release from iEmmy: INTERNATIONAL INTERACTIVE EMMY® AWARDS NOMINEES ANNOUNCED
Read what some blogs have to say about the nomination
Finnish roleplaying game author and producer Mike Pojola has written about the nomination at the Nordic Scene blog: Sanningen om Marika nominated for Emmy! (english)
Johanna Koljonen has posted about the nomination at WeirdScience: Emmy åt Marika? (swedish)